Blog

New to home working? here are a few tips

Mention home working, and the reaction usually falls into one of two camps. One is the “I wish I could do that” and the other is “how do you get anything done?”. If you fall into the latter, it may just be working from home isn’t for you, and that’s fine.

Video script tips for your business

As a freelance copywriter and scriptwriter, I work on lots of video content for business. This ranges from larger agencies and their big brand clients to start-ups and small businesses. Budget sizes and scope aside, video content is only effective if it’s well thought through and that all starts with getting the script just right.

We need to talk about copywriting feedback

Feedback, it doesn’t always have the most positive connotations, does it? Bad creative feedback can be anything from “Oh, that will just take 5 minutes” and “Well, personally I love it, but the end client isn’t so keen” to complete radio silence. For me, that’s the worst (well, ok, the absolute worst is they hate it) but think about the phrase ‘no comment’ It’s non-committal yet completely loaded.

Ghostwriting: mutual benefits for clients and writers

Got a list of content writing in need of some attention? Who ya gonna call? ghostwriters.

Want to get your message across? persuade, don't preach.

There's a whole lot of preaching going on these days. "Preach" people yell when they agree. Not so much when they disagree, naturally. People rarely enjoy being told what to do, much less what to think.